Chaotics

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: - detect sources of turbulence - prepare scenarios - predict resulting vulnerabilities and opportunities - develop responses to ensure long-term resilience and success - avoid risk while advancing the interests of the company - build flexibility into the balance sheet - price strategically - adjust products to meet new customer values - and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Author: Philip Kotler 

Publisher: Amacom

Released Date: 2009

ISBN: 9780814415214