Kotler on Marketing

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers. 

Author: Philip Kotler 

Publisher: Free

Released Date: 2001

ISBN: 9780684860473