Visionary Selling

Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.

Author: Barbara Geraghty

Publisher: Simon & Schuster

Released Date: 1998

ISBN: 978068483951