When Ads Work

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Publisher: Lexington Books

Released Date: 1995

ISBN: 9780029166628

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This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

Author: John Philip Jones

Publisher: Lexington Books

Released Date: 1995

ISBN: 9780029166628

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