50 Ideas you Really Need to Know Management

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), and cover the latest commercial concepts from the online world.

Author:  Edward Russell-Walling

Publisher: Quercus

Released Date: 2012

ISBN: 9781780875835