All Marketers are Liars

All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

Author: Seth Godin

Publisher: Portfolio

Released Date: 2005

ISBN: 9781591841005