Au Contraire Figuring Out The French

By: Gilles Asseli

Category: Travelogues

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Publisher: Intercultural Press

Released Date: 2001

ISBN: 9781877864827

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Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?

Author: Gilles Asseli

Publisher: Intercultural Press

Released Date: 2001

ISBN: 9781877864827

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