Homo Zapiens

A richly textured novel of vanity, greed, and advertising revisits the collapse of the Soviet Union, which is now primed and ready for exploitation, as Tartarsky, a copywriter who has a knack for concocting home-grown alternatives to Western ads, is plunged into a realm of gangsters, spin doctors, and drug dealers where reality slowly begins to dissolve. 10,000 first printing.

Author: Victor Pelevin

Publisher: Viking

Released Date: 2002

ISBN: 9780670030668