Marketing Management
By: Philip Kotler
Category: Educations
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Publisher: Prentice Hall
Released Date: 1980
ISBN: 9780132613638
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
Author: Philip Kotler
Publisher: Prentice Hall
Released Date: 1980
ISBN: 9780132613638
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