Permission Marketing

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Publisher: Pocket Books

Released Date: 2007

ISBN: 9781416526667

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Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.

Author: Seth Godin

Publisher: Pocket Books

Released Date: 2007

ISBN: 9781416526667

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