Permission Marketing
By: Seth Godin
Category: Business & Economics
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Publisher: Pocket Books
Released Date: 2007
ISBN: 9781416526667
Book Overview
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
Author: Seth Godin
Publisher: Pocket Books
Released Date: 2007
ISBN: 9781416526667
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