The Product Strategy For High Technology Companies
Category: Business & Economics
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Publisher: McGraw-Hill
Released Date: 2000
ISBN: 0071362460
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author: Michael E McGrath
Publisher: McGraw-Hill
Released Date: 2000
ISBN: 0071362460
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