Selling the Invisible
By: Harry Beckwith
Category: Business & Economics
Availability: 1
Giá gốc: 150.000₫
Giá khuyến mại 120.000₫
Publisher: Business Plus
Released Date: 2012
ISBN: 9780446672313
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style
Author: Harry Beckwith
Publisher: Business Plus
Released Date: 2012
ISBN: 9780446672313
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