The Tipping Point

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 

Author: Malcolm Gladwell

Publisher: Backbay

Released Date: 2000

ISBN: 9780316679077